See our new TV ad... BEFORE ANYONE ELSE!

You've seen our first look at the auditions​, you've seen our new look judging panel, but now prepare to get those eyes around the brand new X Factor TV advert before anyone else!

We asked for your retweets from @ITV and @TheXFactor, and you've only gone and done it in your thousands and successfully unlocked our brand new promo. Well done, you.

It's time to head over to The X Factor Laboratory to see exactly what is being cooked up in time for the new series...

Rochelle Humes & Melvin Odoom to host Xtra Factor

Our X Factor family is now complete, radio DJ, Melvin Odoom and popstar & TV presenter, Rochelle Humes will be the new faces of ITV2’s Xtra Factor. They will join forces to co-host the hit entertainment show for its brand new series this autumn.

Rochelle is no stranger to the music industry, having achieved notable success as part of multi-platinum selling band The Saturdays. In recent years she has established herself in front of the camera as a successful presenter and now co-hosts ITV’s Ninja Warrior UK as well as regularly fronting This Morning.

Biggest ever The X Factor Audition Tour

The X Factor auditions are back on the road later this month in search of the best and freshest vocal talent.

And this year there are more opportunities than ever to showcase your talent with our biggest-ever audition tour. We're visiting an unprecedented 50 towns and cities across the length and breadth of the UK and Ireland.

You can apply in one of three ways:

Open Auditions - Register online for one of the nine cities or just turn up at the venues on the day.

Mobile Audition Van - meet the team visiting smaller towns and cities across the country. There is no need to register for the Mobile Audition dates.

Apply online - Anyone can apply online now at to register for the Open Auditions or if you can't make any of our audition dates.

Simon shares his audition tips

Originality, Personality and Stage Presence. These are the 3 golden qualities that could get you a Yes from The Boss himself at The X Factor auditions. Don't miss this exclusive glimpse into the mind of Simon Cowell as he talks through his favourite ever auditions, and what made them so memorable.

We're in Scotland this week so why not test out his tips and see if you've got The X Factor?

The X Factor reveals new hosts

We’re delighted to announce that Olly Murs and Caroline Flack are to be the new presenters of The X Factor, becoming the first ever duo to host the hit singing show.

Olly and Caroline will bring their chemistry and charm to the show, having previously co-hosted The Xtra Factor on ITV2. They will be on hand at every stage of the audition process to congratulate and console the budding singers who are vying to be the next big superstar. They will also be tasked with keeping the judges in order, once the live shows start.