See our new TV ad... BEFORE ANYONE ELSE!

You've seen our first look at the auditions​, you've seen our new look judging panel, but now prepare to get those eyes around the brand new X Factor TV advert before anyone else!

We asked for your retweets from @ITV and @TheXFactor, and you've only gone and done it in your thousands and successfully unlocked our brand new promo. Well done, you.

It's time to head over to The X Factor Laboratory to see exactly what is being cooked up in time for the new series...

The viewers top 10 - you decide!

As this year's X Factor auditions get underway we’ve decided to take look back at some other incredible X Factor singers and performances over the last 11 years.

After a few discussions (and arguments!) we're down to the final twenty but we need your help to choose the definitive Top Ten. Let us know your most loved moments in our poll below.

Judges arrive in Manchester for first X Factor auditions

Stop! Let me take a selfie. Any guesses who's on the phone cover?

Crowds gathered to wish this year's X Factor Judges luck as they kicked off their search to find this year's finalists in Manchester earlier today.

Gone are the judges' rooms as Cheryl, Rita and Nick wowed the fans on their way to the arena where they're eyeballing this year's hopefuls along with a crowd of 4,000.

They were flanked by Olly & Caroline and new Xtra Factor hosts Rochelle Humes and Melvin Odoom.

Rochelle Humes & Melvin Odoom to host Xtra Factor

Our X Factor family is now complete, radio DJ, Melvin Odoom and popstar & TV presenter, Rochelle Humes will be the new faces of ITV2’s Xtra Factor. They will join forces to co-host the hit entertainment show for its brand new series this autumn.

Rochelle is no stranger to the music industry, having achieved notable success as part of multi-platinum selling band The Saturdays. In recent years she has established herself in front of the camera as a successful presenter and now co-hosts ITV’s Ninja Warrior UK as well as regularly fronting This Morning.

Biggest ever The X Factor Audition Tour

The X Factor auditions are back on the road later this month in search of the best and freshest vocal talent.

And this year there are more opportunities than ever to showcase your talent with our biggest-ever audition tour. We're visiting an unprecedented 50 towns and cities across the length and breadth of the UK and Ireland.

You can apply in one of three ways:

Open Auditions - Register online for one of the nine cities or just turn up at the venues on the day.

Mobile Audition Van - meet the team visiting smaller towns and cities across the country. There is no need to register for the Mobile Audition dates.

Apply online - Anyone can apply online now at to register for the Open Auditions or if you can't make any of our audition dates.