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Tune Back In

In 2019, Ant and Dec launched Britain Get Talking by stopping a broadcast of Britain’s Got Talent, giving the country’s families a chance to talk at home.

Anxiety and depression in children had risen by 48% since 2004, but talking and listening can build mental wellness, which is why ITV encouraged the nation to tune back in to the story in their living room.

The Britain's Got Talent The Champions stage.

Don’t be together alone. The ITV ad campaign brings together some of the nation’s favourite talent to encourage everyone to tune back in to their family’s story.

Photo from within an ITV news control room. There are lots of different TV screens in view. A female news reader appears on three screens. The words 'To Talk To Each Other' feature on five other screens.

Silent ad break - a Britain Get Talking brand partnership

On October 5th, ITV was proud to partner with five of the nation’s favourite brands to create a different kind of ad break. We asked the nation to use our silence to talk to their families, loved ones or text a friend. Britain Get Talking.

Seat logo. The text reads 'Seat. Proudly support Britain Get Talking.'
National Rail and Samaritains 'small talk, saves lives' logo. The text reads 'Proudly support Britain Get Talking.'
Gillette logo. The text reads 'Gillette. Proudly support Britain Get Talking.'
Dunelm logo. The text reads 'Dunelm. Proudly support Britain Get Talking.'
Oral-B logo. The text reads 'Oral-B. Proudly support Britain Get Talking.'
Britain Get Talking

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