Climate Action at ITV
Making shows with the biggest impact on audiences and the smallest impact on the planet.
We're committed to reducing emissions and waste in all our productions. All shows we commission need to achieve albert certification. Hosted by BAFTA, albert is a pan-industry initiative supporting the film and TV industry in reducing its environmental impact. Certification is now an expected deliverable for all major broadcasters in the UK and is a key part of ITV's Climate Action strategy.
ITV is also committed to the Climate Content Pledge, increasing the amount of content on-screen that supports the transition to a more sustainable world. We ask all shows to embed some type of content, whether subtle or explicit, and we track the results internally.