What we are

The daytime schedule offers a wide range of lively, entertaining and engaging programming from 6am - 6pm, Monday to Friday.

Long-term hits such as Good Morning Britain, Lorraine, This Morning and Dickinson's Real Deal play alongside more recent formats such as Judge Rinder, Judge Rinder's Crime Stories and Tenable. Content range is vital from the lively debate and topical discussions of Loose Women to formatted brands like James Martin's Adventures and the highly successful quizzes Tipping Point and The Chase.

What we're looking for

We are mainly looking for shows that could play at 3pm though we'll always find a slot for an idea we love. No subjects are off-limits but they have to be shows you'd never want to miss. Great talent on and off-screen is vital and we have many of ITV's biggest stars in the daytime schedule.

Daytime ideas should have peaktime values, humour, originality and diversity. James Martin's French and American Adventures, Judge Rinder's Crime Stories and both Tipping Point and The Chase have peak versions of the shows. All afternoon daytime formats should be 60 minutes and need to strip across the week.

How to submit an idea

Paragraphs can be emailed to the team at Daytime.Commissioning@ITV.com. A few pointers:

  • Titles really matter. What will make your idea stand out?

  • Tasters and sizzles are always helpful.

  • Come prepared with on and off-screen talent thoughts.

  • Ask yourself - would I watch this every day? Or is it really a once a week idea?

Please note we only accept submissions from production companies.

Daytime programmes

Good Morning Britain
Loose Women

Key People