Digital Channels


ITV2 is the home of entertainment for young people. From award-winning commissions to American acquisitions, our schedules aim to deliver quality entertainment to a young 16-34 audience.

Commissions are really important to ITV2. They can say so much, drive reputation and define the tone of the channel. Our needs are really for 9pm and 10pm with very limited opportunity pre-watershed. At 9pm we are primarily looking for hours and at 10pm we have had a lot of success with programmes in 45' slots but we can accommodate half hours too. We also have limited opportunities for one-offs and seasons.

When it comes to genres, formatted entertainment shows or access shows sit well at 9pm. These shows almost definitely need to be hours.And at this time, given the other commissions on the channel, closed episode series would be enormously helpful, but not critical.

Potentially returning series in the factual entertainment or entertainment space are welcomed. A good example of this kind of show is Ibiza Weekender. At 10pm multichannel really can come into its own. There's a much bigger available audience, but shows need to be much noisier, brighter and funny. The range of opportunity here is at its widest, from funny clip shows to comic-led or talent-led pieces and anything in-between that can subvert and surprise. Recent examples include the comedy entertainment show CelebAbility hosted by Iain Stirling, and Keith Lemon: Coming in America.

In a concerted strategy to make ITV2 a fully rounded entertainment channel, we are actively commissioning scripted comedy. Our standout half-hour comedy successes are Plebs and Timewasters. Plebs, returning next year for its fifth series, is about the hapless lives of a group of boys who arrive from the suburbs to the bright lights of the big city, but... it is Ancient Rome, 25 BC. Meanwhile Time wasters, returning in 2019 for a second series, focuses on a modern-day jazz band who travel back in time via a lift in a dilapidated block of flats. Both these shows have garnered critical acclaim,awards and ratings. We are looking for more comedy and aim to develop and pilot ideas before we go to series.

In terms of ITV talent, we are really proud that we have a well-established and highly regarded roster. However, ITV2's priority is to grow and nurture new talent. We actively encourage diversity amongst our talent and new presenters that provide new voices that better represent our young audience.

ITV2 is the number one digital channel for 16-34's. When we work at our best we are serving a broad, mainstream and young group of viewers who want to be thoroughly entertained. A perfect example of this is the record-breaking Love Island. The most recent series perfectly captured the mood of young audiences, it reached 6 million under 35's and became the highest rating show ever on ITV2 for 16-34's.

We want to give our audience a little of what they are expecting, take them somewhere familiar, but also surprise them with ideas and formats with wit and intelligence.

There is no locked down brief for producers. You can surprise us by sometimes pitching things we didn't know we were looking for.Understanding ITV2's tone of voice will make your ideas stand out. This isITV2, we are broad, young and have our tongue firmly in our cheek. We don't take ourselves too seriously.

Larry Grayson: Shut That Door


ITV3 is the home of quality British drama. The opportunity for original commissions is limited, but we have enjoyed previous success with nostalgic archive-based shows around much loved entertainment performers e.g Larry Grayson: Shut That Door, Les Dawson Forever

The Motorbike Show


ITV4 is the home of free-to-air sport, sports-related shows and quality factual and entertainment programmes aimed firmly and squarely at men,but importantly that don’t have a keep-out sign for women.

There is a consistent sport offering on the channel throughout the year with a mix of Snooker, Darts, Tennis, Cycling, Football,Horse Racing and Motorsport featuring such prestigious events as the French Open, Isle of Man TT and the Tour de France.

Any commissions have to work around our live sport, but we are open to factual or entertainment shows with a focus on the 9pm slot. We have had previous success with timely sport-related documentaries or fact-ent series around hobbies or interests with a great deal of take-out, such as The Motorbike Show, Monster Carp and Made in Britain.

We can commission co-pros here too, like Shed and Buried, and are open to suitable ad-funded content.



CITV is the number one commercial children's channel. We commission and acquire a range of programmes aimed at children up until the age of 12. When commissioning we do not tend to generally fully fund so co-pros are completely the norm here.

We are looking to focus on shows for 6 -12 year olds, both live-action and animation. In an attempt to stand apart from some of our U.S. orientated competitors we are striving to make CITV feel distinctively British, the clear way of doing this is via our commissioning. For example, in 2019 we will air The Rubbish World of Dave Spud, a commissioned animation about a disaster-prone boy living inManchester, it features an impressive line-up of British voices including Johnny Vegas, Philip Glenister and Jane Horrocks.

CITV has had success with live-action non-scripted series that are fast-paced and place children in the middle of the action, think of shows such as Bear Grylls Survival School and Spy School. We are continuing in this space in 2019 with Project Z, a new commission where groups of kids have to work together to escape the zombies that have taken over their school.

The Only Way Is Essex


ITVBe is dedicated to lifestyle and entertainment programming from the UK and US, featuring real lives, and real people. The channel is aimed at 16-34 women, and young mums. It is the exclusive home of TOWIE, as well as US content, such as Botched and The Bachelor.

Programming on ITVBe needs to feel aspirational to our audience, this is often achieved by offering windows into the extraordinary lives of larger than life characters, a key example of this is our commission The Real Housewives of Cheshire which is now in its eight series.

Other original British commissions include Sam &Billie Faiers: The Mummy Diaires which follows the lives of two young mums; Dinner Date which is our long-running dating entertainment series, and Absolutely Ascot a new reality series that follows the extravagant lifestyles and tumultuous love-lives of Ascots residents.

Areas that ITVBe cover include dating, food, fashion and celebrity culture.

How to submit an idea

Please refer to the commissioning page of the genre you are proposing and use the contact details provided there.

Key People

Paul Mortimer - Head of Digital Channels and Acquisitions

Commissioning areas

  • Entertainment & Comedy

  • Factual

  • Daytime

  • Drama

  • Sport

  • Current Affairs

  • Online