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Social Purpose

ITV Social Purpose

At ITV we want to reflect the rich diversity of contemporary Britain in everything we do - and we want to create shows with the biggest impact on audiences and the smallest impact on the planet. We would like to work with you to achieve these very important goals which fit in with ITV’s overall Social Purpose Strategy.

During the commissioning process, we ask you to follow our ITV Supplier Code of Conduct

Below you will find additional resources and support to help you.


Climate Action

Making shows with the biggest impact on audiences and the smallest impact on the planet.

We're committed to reducing emissions and waste in all our productions. All shows we commission need to achieve albert certification. Hosted by BAFTA, albert is a pan-industry initiative supporting the film and TV industry in reducing its environmental impact. Certification is now an expected deliverable for all major broadcasters in the UK and is a key part of ITV's Climate Action strategy. 

ITV is also committed to the Climate Content Pledge, increasing the amount of content on-screen that supports the transition to a more sustainable world. We ask all shows to embed some type of content, whether subtle or explicit, and we track the results internally.

Please speak to albertinfo@wearealbert.org or our sustainability team (sustainability@itv.com) if you have any questions on any of these topics, and refer to the guides below for more information.

Climate Action On Screen Guidance For Producers

Step by Step Guide to Sustainability for ITV Productions and Commissions


ITV Charitable Causes Guidance

ITV’s Social Purpose strategy about reflecting and shaping culture for good. Mental wellbeing is our primary social cause. For more details on how to approach shows with a social or charitable element please see our guidance here, or email socialpurpose@itv.com


Diversity, Equity and Inclusion

ITV’s Diversity, Equity and Inclusion strategy aims to ensure our content is made with, by and for everyone. By showcasing diversity through our mainstream content, we are aiming to create opportunities and create an inclusive culture on our programmes and at ITV. More information on our Diversity Acceleration Plan and resources to support our Producers is on our website

Producers are being asked to help us achieve these aims and below we have listed the various ways that you can support us in achieving our strategy and making all our programmes inclusive for all.

Diversity Commissioning Fund 

ITV launched an £80 million Diversity Commissioning Fund in 2022, to change how and who tells our stories. If you think your programme might qualify for this, please speak to your Commissioning Editor. 

More information about the Diversity Commissioning Fund

Production Principles 

We ask all our ITV productions to commit to ITV’s Production Principles to align with ITV’s overall Diversity, Equity and Inclusion strategy.

More information about the Production Principles

Step Up 60 

Step Up 60 is an initiative to elevate talent who are Deaf, Disabled and/or Neurodivergent and/or are People of Colour, and who work on ITV and ITV Studios produced programmes. 

More information about Step up 60

TV Access Project

ITV is a member of the TV Access Project (TAP) working towards full inclusion for Disabled people by 2030. We expect every Producer who is commissioned by ITV to be considering accessibility from the beginning of the production process by adopting the 5 A’s and ensuring you are budgeting for accessibility. 

More information about the TV Access Project

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