Last updated: 6th March 2018
- What are cookies?
- When do you issue cookies?
- What cookies does ITV use?
- When do your cookies expire?
- Where can I find more information about cookies, and how do I turn cookies off or delete cookies?
- Operating system identifiers
- Contact us
- ITV Cookies
- ITV cookies on itv.com (including ITV Hub on itv.com)
- ITV cookies on the ITV News app
- ITV cookies on the ITV Box Office website
- ITV cookies on the ITV Hub app
- ITV cookies on Connected TV - HTML app available on Samsung (2012+), Amazon Fire TV, Freeview Play, YouView and YouView / Sony devices, Xbox
- ITV cookies on Connected TV - Now TV app
- ITV cookies on Connected TV - Legacy AIR app (Samsung 2011 TVs)
- ITV cookies on Connected TV - Legacy Freesat App
- ITV cookies on the ITV Essentials website
- ITV cookies set on the ITV Responsibility website
- ITV cookies set on the ITV competitions website
- ITV cookies on the ITV Choice website
- Third Party Cookies
- Google Analytics cookies
- SAS cookies
- Quantcast cookies
- Videology Inc cookies
- Doubleclick cookies
- Mediaplex (now Conversant) cookies
- Mediamind cookies
- Flashtalking cookies
- Broadcasters' Audience Research Board (BARB) and Kantar Media cookies
- AB Tasty cookies
- Adobe Site Catalyst cookies
- YouTube cookies
- PayPal cookies
- Pay and Shop Limited (trading as Realex) cookies
- Apple (App Store service)
What are cookies?
Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).
For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.
We use functional cookies to help provide our services, so for example:
● to allow you to access your stored information if you have registered with us;
● by recognising your preferences when you return to our services;
● by enabling us to serve the appropriate regionalised service relevant to your location; or
● by limiting the number of times that any adverts which you view on our services are repeated within a short space of time.
We use analytical cookies to review and analyse user interactivity with our services, including in relation to content and advertising. For example, we may use analytical cookies to:
● recognise and to count the number of visitors to our services;
● to see how you and other users move around within our services and to record which content viewers view; or
● determine when advertising has been served and to which users.
This information helps us to improve our services and may help us provide you with recommendations or more relevant or targeted advertising.
When do you issue cookies?
Please note that not all of the cookies on our sites are set by us. Please see the list of third party cookies below for more information about third party cookies.
What cookies does ITV use?
A list of ITV and third party cookies that we use is included below. We may also use additional cookies for particular services, for example in our programme apps. Further details of these additional cookies can be found by visiting the service in question. For example, further details of any additional cookies used in a programme app can usually be found in the terms and conditions information for that particular app.
When do our cookies expire?
Most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan. Some of our cookies are persistent and will never expire, including Flash cookies.
Where can I find more information about cookies, and how do I turn cookies off or delete cookies?
Find out more about cookies, including how to disable/enable and delete them, at the following website www.aboutcookies.org.
You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting www.youronlinechoices.com and following the instructions provided.
Generally, you can't delete Flash cookies (also known as local shared objects) with browser controls, but Adobe's website at www.adobe.com provides information on how to delete or disable Flash cookies. Click here for details. Please note that if you disable Flash cookies, you may not be able to play content on the ITV Hub.
Operating system identifiers
If you download the ITV Hub app on a mobile device with a Google Android or Apple iOS operating system then we check the status of user identifiers provided by that operating system. We will pass on that identifier and its status to permitted third parties so that they can serve you advertisements which are of particular relevance to you and for analytics purposes. Access to this identifier is subject to us and our permitted third parties complying with the relevant platform terms and conditions. You can opt out of us passing the identifier in this way or reset your advertising ID at any point within the settings on your mobile device.
itv.Region: remembers the region in which you are located, which enables us to serve region specific content to you.
itvpreferences.sol: stores your subtitle and volume preferences for the ITV Hub so that you don’t have to set them each time you visit.
ITVAutoresume.sol: stores the last point you reached in a video you were watching so you can resume watching from the last point you reached.
ITV.Autoplay: automatically plays the next episode in a series on ITV Hub.
Itv.ParentalControls: stores your pin number and secret answers for parental controls.
Itv.Session: is used for registration and login authentication.
Itv.LastWatched: is used to store the episodes that have been watched on a particular browser.
VT_RT1 through to VT_RT12, VT_NEWT and VT_SEENFCID: are cookies set by ITV’s ad server and are used to provide more relevant advertising to our users.
ITV cookies on the ITV News app
Your set location - if you choose to set a location either based on your current device location or by searching for a place, the resulting location is stored on your device. This drives a search for content based on the chosen location to deliver relevant content from that area.
Followed stories - if you choose to follow a story, an identifier for that story is stored and used to drive a search based on that story.
Notifications - if you choose to receive notifications of story updates we will store that choice and use it to select notifications for you.
ITV cookies on the ITV Box Office website
itvBoxOffice.overflow - is used for confirming if the website has engaged additional capacity.
itvBoxOffice.user - is used to help a user through the payment journey.
itvBoxOffice.cookieConfirm - is used to manage whether the user has confirmed that they agree to cookies.
ITV cookies on the ITV Hub app
Region Value: is used to remember the region in which you are located, which enables us to serve region specific content to you.
Last Watched Info: is used to remember the latest videos you watched on the app.
Progress through video: stores the position you watched up to on your device, so you can pick up from where you left off.
2 Hour Ad Rule: is used to ensure that you do not have to keep watching the same ad breaks if you close the app or rewind or fast-forward within a programme. This cookie is not used in the Android version of ITV Hub.
Feed Refresh: is used to refresh the application data feeds within the app to bring you the most recent content.
Guidance/PIN Settings: is used to remember your parental control preferences and encrypted PIN and email address so that once you have set your parental control preferences and/or PIN, we will remember your settings.
PIN Reset: enables us to reset your parental control PIN if you ask us to. This will use the information captured in the PIN Settings as described above.
Unique Identifier: is used to identify your device as a unique user of our services. This enables us to track collective usage of the app to learn about how our customers use the service. This is a generic ID that cannot be attributed directly to you but does enable us to track usage.
VisualOn cookies are used to support Hub playout in some versions of our Android app.
Fabric cookies are used to help track app crashes and errors to help us improve the apps performance in both the iOS and Android app.
UrbanAirship’s cookies are used to support push notifications in the ITV Hub app. These notifications allow us to tell viewers about new and returning shows they may be interested in, where they have opted-in to receiving notifications.
BC_BANDWIDTH: is a Brightcove cookie that detects bandwidth in order in order to manage progressive download of video to the user’s device.
UID / UIDR: unique user ID used to track video plays and allows ITV to generate an accurate picture of activity in our app.
itv-location: persists a user's broadcaster region. This data ensures that a user is associated with the correct local broadcaster (i.e. ITV, STV) and receives the correct programming for their geographic location.
itv-broadcaster: persists a user's broadcaster (i.e. ITV, STV). This ensures that users receive the correct programming for their geographic location.
itv-skip-location: persists a user's choice as to whether they want to see a location reminder message on starting the app, in the instance where a location has not been previously provided.
itv-greeted: indicates whether the user is launching the app for the first time so that the Hub knows whether or not to show the welcome screen.
tv-guid: is an anonymous device ID used only in aggregated form, and is mainly used for monitoring error messages.
itv-parental-controls: is used this to remember your parental control settings. This cookie is not used on YouView devices.
itv-productions: allows us to remember where in a programme you stopped watching, so we can let you resume from there. It also remembers what ad breaks you've watched so that we can administer our fair ad-policy.
itv-guidance-accepted: tells us that a user has seen the guidance pop-up, has confirmed their age and has accepted our terms and conditions.
ITV cookies on Connected TV – Now TV app
ITV/postcode: persists a user's broadcaster region. This data ensures that a user is associated with the correct local broadcaster (i.e. ITV, STV) and receives the correct programming for their geographic location. The broadcast region is derived when a full or partial postcode is entered on first launching the app. Postcode data is stored but is only used for the purposes of identifying a broadcast region.
ITV/pinEnabled: is used to remember if you've set up parental controls in the ITV app.
ITV/pinCode: allows us to remember your parental control code if it's set.
ITV/broadcaster: persists a user's broadcaster (i.e. ITV, STV). This ensures that users receive the correct programming for their geographic location.
ITV/r and ITV/rd: allow us to remember programmes you've stopped watching, so we can let you resume from there. It also remembers what ad breaks you've watched so that we can administer our fair ad-policy.
Region: stores the broadcaster region determined by entering your postcode.
Guidance: stores the user’s guidance status if the user has seen a guidance message. It also stores the user’s PIN, if one has been set.
ITV cookies on Connected TV – Legacy Freesat App
We also use a cookie in the ITV Hub on Freesat. This cookie allows us to identify your Freesat device as a unique user of our services, so that we can track usage of the ITV Hub to learn about how our customers use the service. This is a generic ID that cannot be attributed directly to you personally. The cookie will not expire, and cannot be deleted or blocked.
ITV cookies on the ITV Essentials website
session: allows us to link the actions of a user during a browser session. It expires when the browser is closed.
cookiesAccepted: tells us that the user has clicked to close the cookie notice.
supportedPlatformAccepted: tells us that the user has clicked to close the supportedPlatformsNotice notice.
deviceId: is a local storage identifier specifically used to track number of devices.
initialSetup: a response from API (local storage).
knownUserToken: recognises a user (local storage).
ITV cookies set on the ITV Responsibility website
_cfduid: is used to override security restrictions based on the IP address the user is coming from, where appropriate (for example, where the user’s device is known and trusted). It does not correspond to any user ID in the web application, nor does the cookie store any personally identifiable information.
ITV cookies set on the ITV competitions website
bonus-modal: bonus modal hashed value (local storage)
image-modal: image modal hashed value (local storage)
phoneNumber: stores a user’s phone number only when remember me selected
ITV cookies on the ITV Choice website
Timezone Preference: is written automatically when a user visits the site for the first time, based on the location we detect for them (which is, in turn, based on their IP address). It is then changed whenever they choose a different location from the selector.
prevcountrycod: this cookie stores the location of the previous timezone selected by the user if this has been changed.
Session: is a standard cookie that identifies the user to the server and does not persist once the browser is closed.
X-Mapping-fjhppofk: is used for load balancing,i.e. it ties the visitor to the specific server (amongst several back up/load balancers) which delivered content.
THIRD PARTY COOKIES
ComScoreuses these cookies to provide ITV with analytical information about ourusers. ComScore cookies collect data onuser traffic and engagement with our services.
Google Analytics cookies
_utma, _utmz, _utmb, _utmc, _utmt, _ga, _gat, _gid
Google Analytics uses these cookies to provide ITV with analytical information about the use of our services.
SAS cookies identify whether a user has cookies enabled and anonymously identify visitors. This information allows us to ensure a consistent and relevant advertising experience, and helps us to apply caps on the frequency with which users see particular adverts.
Quantcast is a digital advertising company. They provide website rankings and the data they collect is also used for audience segmentation and targeted advertising.
Videology Inc cookies
Local Storage cookies
has_had_free_trial (localStorage and sessionStorage)
A value that holds the status of a logged in user pertaining to their Hub+ free trial period.
Adobe Site Catalyst cookies
s_sq, s_cc, s_c4
Adobe uses these cookies to store information about the previous link clicked within the website, and to determine what cookies are enabled in the user’s browser.
demographics, dkv, s_tempdata-1666356427, VISITOR_INFO1_LIVE, recently_watched_video_id_list, use_hitbox, ACTIVITY, PREF
YouTube uses these cookies to analyse traffic from embedded videos on the ITV press centre site. We also use YouTube to embed a selection of videos on the ITV Choice website.
The itvboxoffice.co.uk website provides you with the option of paying by credit card. The payment services provider, Realex, uses this cookie to keep track of user purchase sessions.