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Piers Morgan launches his own perfume, Provocateur

There’s no better way to kick off a Monday morning than Piers Morgan launching his “seductive” debut perfume, Provocateur - yes, you read correctly!

Piers was inspired by reality TV star Kim Kardashian, who included our troublesome presenter in her list of recipients, who are lucky enough to get her new fragrance.

Kim’s list revealed the names of celebrities she loves, likes and hates - so there’s no surprise which category Piers fell under!

So in retaliation, Piers decided to respond with a fragrance of his own to share with the famous people he detests - and he even created his own commercial for it.

Watch the Provocateur advert above.

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Weekdays | 6am-9am