Now that the festive season is truly over, millions of people across the UK are taking part in Dry January - going a month without a single drop of alcohol.
A Twitter poll run by Good Morning Britain found 35 per cent of voters will be participating in the trend this year.
Actress Francine Lewis believes Dry January is great for detoxing and lets the human body recover from an indulgent and alcohol-heavy festive season.
Not everyone is a believer. Media personality Kate Thornton says it's pointless to do Dry January because long-term moderation is key to good health, and most people fall off the wagon at the end of the month anyway.
While a lot people do eventually go back to drinking regularly, recent research has found those who try Dry January are more likely to see long-term benefits such as weight loss, and are more motivated to cut down on their drinking for the rest of the year.