I felt every part of me was ugly - my nose, my skin, my hair. I felt like an alien.
– Danny Bowman
Whether it's David Beckham in his pants, Cristiano Ronaldo in his shorts or David Gandy with his shirt off, the pressure on men to look good is growing steadily.
New research for Good Morning Britain has found that in a poll of a thousand men aged 18 to 40, over half felt under pressure to look good while 40 percent felt social media images affected the way they felt about their own appearance. Almost 20 per cent even told us they knew someone who takes steroids
The male grooming business is thought to be worth around £100m a year and Britain's steroid epidemic is being blamed on the pressure to look good.
We meet Danny Bowman, who developed body dysmorphic disorder at the age of 14 and took up to 200 selfies a day.
He eventually dropped out of school and tried to take his own life after his quest for perfection took its toll.