ITV John Lewis Christmas Advert 2018 Catch up on the ITV Hub Advertorial. This year we're telling the story about the power of a gift. We begin in present day and work backwards through Elton John's life right to the moment on Christmas morning when he received the special gift that changed his life. 2 episodes available to watch Share this programme: Share on Facebook Share on Twitter Share on Google+ Episodes Latest 2. Making Of: The Boy & the Piano Advertorial. Get exclusive back stage access and behind the scenes footage. 1. The Boy & the Piano Advertorial. A little boy receives a special gift at Christmas that changes his life.