ITV launches new on-screen identity project.

From January 1st 2019 we launch our new on-screen identity project across the ITV main channel.

Every week new idents will be showcased, with a different interpretation of our logo created by a wide range of British artists.

All of the work is influenced by ITV, our programmes or the artist’s personal relationship with ITV and television itself.

The project aims to reflect our ongoing commitment at ITV to creativity, giving a platform to UK talent and giving a unique and inspiring new look each week of the year.