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ITV Creates

Illustrator, Kingsley Nebechi, in collaboration with Mimi Nwosu, Civil Engineer

The idea behind this piece is to implement the cultural representation and identity of patterns into a concrete version of the ITV ident.

This collaboration focuses on Mimi’s work as a Civil Engineer specialising in concrete, and both Mimi and Kingsley’s identity, both being of Nigerian origin - as well as their combined love for African patterns and art. 

African patterns are a symbol of heritage but also a modern twist used in current fashion trends. Patterns represent the richness of the culture as well as a tool to celebrate and showcase the diverse cultures in Africa.

Influential designers all over the world have embraced the colours, patterns and tribal motifs of Africa. The patterns themselves hold so much more than their beauty. The prints can be a symbol of status, hierarchy and allegiance.

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ITV Creates