Adam Nathaniel Furman is a London-based designer whose practice ranges from Architecture & interiors, to sculpture, installation, writing and product design.
Adam pursues research through his studio 'Productive Exuberance' at Central St Martins, and the Research Group 'Saturated Space' which he runs at the Architectural Association, exploring colour in Architecture and Urbanism through events, lectures and publications. He was Designer in Residence at the Design Museum in London for 2013-14, was appointed one of the Evening Standard’s “1000 Most Influential Londoners of 2018”, and was awarded the Blueprint Award for best small project 2018.
Adam says that his ‘multicultural background and personal connection with queerness’ are a big influence on his work and are always fused with a keen interest in broader universal themes. His design for the ITV logo is a set of colourfully creative 3d-printed characters. The central Totem represents the iconic status of the broadcaster, whilst the other surrounding elements represent the varied types of programming ITV offers.