You can still watch your favourite programmes with the adverts as before. However, it is now possible to pay an optional monthly subscription which will enable you to watch catch-up without the in-video adverts. For further information about this service, please see the ‘About ITV Player Premium
For those who choose not to take a subscription, you will see adverts at the start of a programme and at pre-determined intervals within the programme, just like when you watch our channels on TV.
If you skip ahead in a programme and this skips over an advert break, you’ll still see the preceding advert break. Once the adverts have finished, play will resume at the point in the programme that you skipped to, rather than the point you skipped from.
If you skip over multiple ad breaks, you'll only be shown one set of adverts when you resume play.
The number of adverts remaining is displayed above the scrub bar by a series of indicators which will gradually change from blue to grey as each advert is viewed. The advert now playing is denoted by a grey circle with a blue circle within it.Live Channels
Each time you access one of the live channel streams you may be required to watch some adverts at the start of playback. You will then see adverts during the broadcast as you would if you were watching on TV.
The adverts inserted at the start of playback will be removed for those users who subscribe to ITV Player Premium.Sponsored Pages
From time to time you may see sponsor pages within the ITV Player application. While an ITV Player.