We understand that Data is a tricky issue these days, we all wonder who has access to our information and what they’re going to do with it.
There are more channels than ever before and more ways to watch them. That gives ITV more chance to offer our viewers great stuff you love, but in order to do that we need to know a bit more about you. And yes, let’s be honest, this does also help with advertising. Knowing who’s watching our programmes helps us show relevant adverts around them. Ultimately it benefits us all because the money we make from adverts pays in part for the shows we make and means that ITV is free to watch and free to make more of the shows you love.
Thanks for your time and happy watching.