Your details - Our Promise


We understand that Data is a tricky issue these days, we all wonder who has access to our information and what they’re going to do with it.

There are more channels than ever before and more ways to watch them. That gives ITV more chance to offer our viewers great stuff you love, but in order to do that we need to know a bit more about you. And yes, let’s be honest, this does also help with advertising. Knowing who’s watching our programmes helps us show relevant adverts around them. Ultimately it benefits us all because the money we make from adverts pays in part for the shows we make and means that ITV is free to watch and free to make more of the shows you love.

Here at ITV, we want to be transparent and honest about the use of your data and have some answers to your burning questions in our Privacy Policy. If you can’t find what you’re looking for though, please get in touch with us at

Thanks for your time and happy watching.