Join us on an ITV Daytime Studios tour in London

Always wanted to go behind the scenes of your favourite ITV Daytime shows?

Well, you're in luck because ITV’s Daytime Studio Tours are re-opening from Saturday 15 February and tickets are on sale now.

You can take an exclusive behind-the-scenes guided tour around ITV’s iconic studio sets at Television Centre in London, where you’re guaranteed to have a truly unique and unforgettable television experience.

Book your tickets at

With ITV Daytime’s favourite programmes such as Good Morning Britain, Lorraine, This Morning and Loose Women all broadcasting from the same building, the ITV Daytime Studios Tour immerses fans into the glamorous showbiz world. Guests can explore sets, get a sneak-peek of what lies behind and discover how the shows are brought to life and onto their screens and devices.

At one of the busiest working studios in the UK - producing over 2000 hours of much talked about TV a year - guests will have unprecedented access to production and the day-to-day operations of a live studio and have stories and filming insights from the studio floors shared with them along the way.

With the promise of plenty of picture and selfie opportunities on the well-loved and instantly recognisable sets, a wander down the production corridors where the green rooms, wardrobe departments, make-up areas and production offices are housed, as well as walking amongst industry producers and crew, each tour will be full of TV magic.

"We’re delighted to be welcoming viewers to our studios to get even closer to our flagship shows Good Morning Britain, Lorraine, This Morning and Loose Women. We’re proud to produce some of the UK’s most popular shows and their fans - our viewers - are extremely important to us, making this even more of an exciting opportunity.”

Emma Gormley, MD ITV Studios Daytime

"Being able to open our doors to the studio floors of Good Morning Britain, Lorraine, This Morning and Loose Women for the new ITV Daytime Studios Tour is going to take guests right to the heartbeat of such productions and promises to be a true insider experience that we’re incredibly proud to have curated.”

James Penfold, Controller of Partnerships for ITV

“Every day our shows are welcomed in millions of homes around the country. The programme sets, as well as being familiar, have become iconic. We’re thrilled to turn the tables and bring viewers the chance to visit the home of our shows in what will be an unforgettable experience for fans and indeed anyone interested in television.”

Sue Walton, Commercial Executive for ITV Studios Daytime

The Daytime Studios Tour is the latest addition to the portfolio of ITV live events and experiences, which includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience, This Morning Live and Ninja Warrior UK Adventure Parks.

The ITV Daytime Studios Tour will last approximately 90 minutes and guests will have access to three of the four sets on any given tour (depending on production that day). You can find more information at