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Weekdays 12.30pm

Loose Women Body Stories is back! And this time it's famous men from the world of sport, TV and music stripping off!

OUR BODY STORIES CAMPAIGN IS BACK AND THE MEN HAVE STRIPPED OFF! * Launches Monday 25 September, 12.30pm on ITV #MyBodyMyStory *

Our Body Stories campaign is back - and this time it's the men's turn to strip off and talk body confidence!

Footballer-turned-pundit Robbie Savage, football legend and international pin-up David Ginola, Strictly Come Dancing judge Bruno Tonioli, This Morning medical expert Dr Ranj, Judge Rinder’s Robert Rinder, Coronation Street’s Shayne Ward and boxing icon Frank Bruno all agreed to be photographed for part two of the Loose Women body confidence campaign.

Photographed by superstar photographer Rankin, who has snapped some of the most recognisable people in the world - including Adele, Madonna and The Queen - each of the men has bravely opened up about his own body story and shared their unique reasons for wanting to address men's body confidence.

Robert Rinder, Robbie Savage, Dr Ranj and Shayne Ward stripped off for our Body Stories campaign shot by Rankin

As reports suggest more men risk dangerous and unhealthy extremes such as steroid abuse to obtain the ‘perfect’ body - and with cases of eating disorders in men on the rise - Loose Women want to inspire men to talk about how they feel about their bodies and feel body confident.

Here the men talk about their personal body stories and why they are so passionate about the Loose Women campaign...

DAVID GINOLA, 50, INTERNATIONAL FOOTBALLER AND FRANCE HAS GOT TALENT HOSTA HEART ATTACK THAT LEFT HIM DEAD FOR EIGHT MINUTES HAS CHANGED DAVID’S OUTLOOK ON BODY CONFIDENCESpeaking openly of his terrifying heart attack in May 2016, David says: 'One day I just fell on the floor and was dead [for eight minutes]. The clinic told me that nine out of ten people who return after that happens are in a vegetative state. I must have a lucky star - that must be my mother up there watching over me.'After what's happened to me I want to do something positive with my life, help other men take a look at their body and their health, and this campaign is helping with those things.David adds, 'The shoot says to men - you don't need to be ashamed of talking about your body. I think we should all be proud of ourselves.'

ROBBIE SAVAGE, 42, FORMER INTERNATIONAL FOOTBALLER TURNED TV STARTHE CHANGING ROOM WAS A HARD PLACE FOR ROBBIE TO FACE BODY CONFIDENCE ISSUESRobbie admits he felt under pressure as a sportsman: 'I was 8 and a half stone. And as a footballer, as an athlete, when you’re getting changed with all these guys who are ripped, who look great, I was the skinny one and I was very uncomfortable.'I think as somebody who's probably had issues with his body growing up, I was keen to get involved in the campaign. I was very skinny - I used to wear two pairs of clothes when I was a teenager to go out. All my pals were very athletic and I wanted a six pack and a good pair of arms. I’d try and avoid swimming at school because I was so skinny. I just think that when I look at myself growing up I was silly then because I should have been happy where I was and that’s why now at 42, now I just want people out there to embrace themselves and think no matter what shape and size you’ve got to be happy. I’ve got to a point now where I am happy and content.'

BRUNO TONIOLI, 61, DANCER AND STRICTLY COME DANCING JUDGEBRUNO’S PROFESSION RESULTED IN HIM BEING EXTRA CRITICAL OF HIS BODY Speaking of the pressure men are under to look a certain way Bruno says: 'When you are in this profession, especially as a dancer you look at yourself with a very critical eye.'Don’t hang onto an unattainable fantasy of what you should look like. For younger people the pressure is even worse.'I think men find it very difficult to open up in general, women, with their girlfriends, are just more open about things like that. Boys, men have this kind of sense of pride which almost stops them from saying, "Oh, I’ve got a fat gut". 'Just talk about it, we don’t take it seriously enough.'

ROBERT RINDER, 39, TV JUDGETHE TV JUDGE SAYS WE’RE TOO QUICK TO UNFAIRLY JUDGE OUR OWN BODIESOf his body confidence growing up, Robert said: 'When I was at university, I was too busy reading Proust instead of doing press ups. Even now, it depends what sort of mood I’m in. If I’m on the beach I might not take my top off, feel a bit gross. Like anybody else.'I go to the gym every day. But I don’t necessarily go to look a certain way. I go really because my connection with exercise is about my sense of mental wellbeing.'Quite a lot of the guys you see in the gym that look absolutely Adonis like, when you run up the top of the hill they’d sound like Dot Cotton by the time they arrived at the top. But fitness is something which is different.'He continued: 'You’re never reasonable, fair or kind, you’re never a kind judge of your own body. You always look for the thing that you think is the worst part of it.'Every single man – straight, gay or otherwise – feels exactly the same. The difference is, whereas women will talk to each other about it, and it’s become perfectly reasonably and rationally a very important issue to be discussed, men don’t.'

DR RANJ SINGH, 38, DOCTOR AND THIS MORNING MEDICAL EXPERTDR RANJ HELPS PEOPLE FOR A LIVING, BUT IS BATTLING HIS OWN BODY CONFIDENCE DEMONSDr Ranj says it’s time he and others speak up: 'Male body confidence is a growing problem and I think it’s an issue we need to wake up to and talk about and allow other people to talk about it, particularly young people.'I’m not the most body confident person and I’m the last person who’s going to take their top off on holiday. I hate going swimming because it means I have to take my top off and this was a message to myself to say, you can do this, you can feel comfortable in your own skin and it’s important for you to do this and hopefully that’s the first step in me feeling a bit more confident about myself.”'There is no doubt we men are the privileged gender. Because of that I think people assume we don’t have issues. But the truth is, quite rightly, that we have just the same issues as everyone else, but nobody talks about it.'We need to create an environment where people are able to open up and speak on it. If we don’t, it’s a ticking time bomb.'

SHAYNE WARD, 32, SINGER AND CORONATION STREET STARSHAYNE SPEAKS UP ABOUT ONLINE ABUSE AND BANTER THAT TURNS SOUROpening up about being trolled online, Shayne says: 'If someone’s just going to comment on the fact that I’m a little bit bigger than I used to be, I’m 32, when I first joined the pop industry I was 21, so of course my body’s going to change after that amount of time. Being in the public eye can make you more conscious, without a shadow of a doubt, and that’s what’s great about this campaign.'Hopefully this campaign will give men the confidence to talk about body confidence issues, because a lot of it is thrown away as banter; "Ah you’ve got a bit of a belly," "So have you mate." And then it’s done, but actually, once that conversation stops and someone starts to talk about something else, you’re left with that, thinking, actually I do feel like I’ve put on a bit of weight. This campaign is going to be brilliant for that.'He adds: 'I found the women’s version very sexy, because you look at all the different shapes and sizes and you could see how confident they all felt around each other, and that’s what it’s about. And that’s what it’s going to be like when you see the guys’ campaign.'

FRANK BRUNO, 55, FORMER HEAVYWEIGHT WORLD CHAMPION WITH A 95% KNOCKOUT RATEBOXING LEGEND FRANK WANTS YOUNG MEN TO FOCUS ON A HEALTHY, RATHER THAN BUFF, BODYFrank says: 'I was very, very impressed with the women’s version. [They were] different shapes and sizes but they were very, very brave to do what they have done and obviously the men are very brave to do what they are doing as well. It’s for a very good cause because everyone has got different problems when they look at themselves and criticise [themselves.] More importantly it’s all about the sort of person you are, not what you look like.'He adds: 'The sad thing with youngsters is they want to look bigger than they are, puffed out and solid and whatever. But you’ve got to get the right balance, because you can look big and lift up weights but if you can’t run up the stairs, you get knackered. Life is not a sprint, it’s a marathon. Love yourself as much as you can, if you can’t love yourself, who can love you?’'

Our Loose Women Body Stories campaign shot by Bryan Adams

The men follow in the footsteps of some of the Loose Women who stripped off and were photographed by Bryan Adams for our body confidence campaign earlier this year.

A new exclusive Loose Women survey reveals 73% of men said they don’t talk to anyone about how they feel about their body and over a quarter of men can’t name a body part that they like most.

The survey also found that 50% of men worry about their weight, while 43% said their weight affected their self-esteem. 57% of men polled said they watch what they eat carefully and 47% of men won’t let their partner touch their stomach.

The campaign has been welcomed by Samaritans, with CEO Ruth Sutherland saying: 'Encouraging men to show their vulnerability, and to open up and share what's troubling them, can save lives. Understanding that you don't have to go it alone with difficult thoughts and feelings enriches relationships and can help men to be better friends, partners, parents and workmates. That in turn raises self-esteem.'

'We welcome Loose Women's Body Stories campaign to help more men see that it's a strength, not a weakness, to talk if you're unhappy, and we support the body positive message.'

Watch the show on Monday 25 September to see the launch of the new Body Stories campaign and behind the scenes on our exclusive photoshoot with Rankin - 12.30pm on ITV! #MyBodyMyStory

Logo of Loose Women
itv |

Weekdays 12.30pm