With ITV Daytime’s favourite programmes such as Lorraine (that’s us), Good Morning Britain, This Morning and Loose Women all broadcasting from the same building, the ITV Daytime Studios Tour will immerse fans into the glamorous showbiz world. Guests will be able to explore sets, get a sneak-peek of what lies behind and discover how the shows are brought to life and onto their screens and devices.
As one of the busiest working studios in the UK, producing over 2,000 hours of much talked about TV a year, guests will have unprecedented access into production and the day-to-day operations of a live studio with stories and filming insights from the studio floors shared with them along the way.
With the promise of plenty of picture and selfie opportunities on the well-loved and instantly recognisable sets, a wander down the production corridors where the green rooms, wardrobe departments, make-up areas and production offices are housed, as well as walking amongst industry producers and crew, each tour will be full of TV magic.
Emma Gormley, MD ITV Studios Daytime said: “We’re delighted to be welcoming viewers to our studios to get even closer to our flagship shows Good Morning Britain, Lorraine, This Morning and Loose Women. We’re proud to produce some of the UK’s most popular shows and their fans - our viewers - are extremely important to us, making this even more of an exciting opportunity.”
James Penfold, Controller of Partnerships for ITV added: “Being able to open our doors to the studio floors for the new ITV Daytime Studios Tour is going to take guests right to the heartbeat of such productions and promises to be a true insider experience that we’re incredibly proud to have curated.”
Sue Walton, Commercial Executive for ITV Studios Daytime said: “Every day our shows are welcomed in millions of homes around the country. The programme sets, as well as being familiar, have become iconic. We’re thrilled to turn the tables and bring viewers the chance to visit the home of our shows in what will be an unforgettable experience for fans and indeed anyone interested in television.”
The Daytime Studios Tour is the latest addition to the portfolio of ITV live events and experiences, which includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience, This Morning Live and Ninja Warrior UK Adventure Parks.
ITV Daytime Studios Tour will last approximately 90 minutes and guests will have access to three of the four sets on any given tour (depending on production that day). Tours will run on select weekday and weekend dates until the end of the year, with tickets going on general sale later this month.