Women tennis players could be forced to curb their grunting with plans for new rules and "grunt-ometers" on court.
Bosses in the tennis world are supporting plans to drive excessive grunting out of the game, which could see umpires at grand slams such as Wimbledon use handheld devices to assess how loud shrieks are.
Maria Sharapova, who beat Tsvetana Pironkova today, said it was too late for her to change her style, but thought helping youngsters develop as players without grunting was "smart".
The 25-year-old top seed is known to reach more than 100 decibels during her match play.
Asked if she could do something to her technique to reduce the noise she makes, she said:
In a statement, the WTA said:
Grunting in women's tennis has long been a talking-point, with some players and fans complaining about the noise.
And yesterday at the Wimbledon Championships Sabine Lisicki accused opponent Bojana Jovanovski of grunting so loudly it gave her an advantage in their Wimbledon match.
Lisicki beat Jovanovsky, but complained to umpire Mariana Alves about the noise. She said:
The women's tour's hindrance rule allows an umpire to take action at their discretion if, as the rule states, "a player hinders her opponent" but there was no punishment in this case.
The decision, made earlier this year by the WTA, could include the development of a handheld device similar to a "grunt-ometer" for umpires to measure on-court grunting levels, as well as new rules setting noise levels.
There is no timetable for the plans but future Wimbledon tournaments could be much quieter places.