The Dandy, the UK's longest running comic, is facing the threat of closure after 75 years.
The comic, which is home to characters such as cow pie eating Desperate Dan, has seen a dramatic dip in circulation in recent years.
Between the 1950s and 1980s, The Dandy sold around two million copies a week but in the second half of 2011 the circulation had fallen to 8,000.
ITV News' Scotland Correspondent Debi Edward reports from the comic's Dundee headquarters.
The comic's sister title, the Beano, is faring better with circulation at 38,000.
A spokesman for publisher DC Thomson said:
We are carrying out a review of our magazines business to meet the challenges of the rapidly changing publishing industry. There are many challenges within the industry at present, but we're excited that the digital revolution has also given us an opportunity to innovate and develop. We're confident that future generations will continue to enjoy our much-loved products and characters.