Readers of this blog and regular viewers will know that earlier this year one of the members of the ITV News Business Club heard how an entrepreneur who was trying to build a food business - selling jam, by any other name - was tied up in red tape over what she could call her product.
Well, after seeing the Business Secretary at a meeting of the Business Club, the Government has agreed to look again at the rules that stopped her calling her "jam" a jam.
Clippy McKenna believed the rules that were holding her back, and costing her thousands, were symptomatic of a bigger problem - government rules stopping UK business from getting on with their job.
Changing the regulations should let her, and countless others, spend more time growing their business and less time worrying about bureaucracy.
With Clippy in mind, the Government has released a welcome statement saying it will change the rules. Here's an extract of what they say: