In the run up to Father's Day, ITV has teamed up with the charity Prostate Cancer UK to ask people to stand by the men in their lives and unite in the fight against the disease.
The Stand By Your Man campaign is asking people to pledge to talk to the men in their lives about how prostate cancer can be identified.
Prostate cancer is the most common cancer in men
It is estimated that by 2030 it will be the most common cancer
One man dies from prostate cancer every 49 minutes - more than 10,000 every year
More than 40,000 men are diagnosed with prostate cancer every year
One in eight men will get prostate cancer
More than a quarter of a million men are living with and after prostate cancer
In the UK, black African and black Caribbean men are three times more likely to develop prostate cancer than white men of the same age.
Prostate cancer mainly affects men over the age of 50 and the risk increases with age
Across the week ITV will be raising awareness about prostate cancer by sharing stories from celebrities and our viewers about their experiences of the disease.
For more information on prostate cancer visit Prostate Cancer UK.