News International, the much attacked part of Rupert Murdoch's empire, has just ceased to exist.
As his enormous media firm goes through a big restructuring the British part of the business that runs The Sun, The Times and The Sunday Times will from today become known as News UK.
The business won't suddenly be able to escape the pain and embarrassment of prosecutions of former staff over allegations that voicemails were hacked. But the rebranding exercise certainly suggests how keen the company is to put it behind them.
This is an exciting time and I feel privileged to be leading News UK as it begins a bright new chapter. With new people and a new strategy, we will take our place within a new company determined to secure a sustainable future for professional journalism around the globe. In the UK that means building on The Sun's success as the most popular paper and maintaining The Times and The Sunday Times as two of the most trusted news brands in the world. This is the platform from which we will continue to entertain and inform our readers, but also challenge the world around us, using our voice to bring about positive change and hold powerful and vested interests to account.