The father of , who committed suicide after being bullied on the website, has described the site's new cybersafety measures as "a good thing". But child protection charities said more needs to be done to stop online bullying.
ITV News Correspondent Rupert Evelyn reports:
Ask.fm have announced a series of measures:
Creating a new website for parents of its users to help them understand the site's functions and moderation policy
To make a more prominent button for users to report abuse
To increase the moderation team and appoint a safety officer
Adding a button so users can opt-out of receiving messages from anonymous users
Encouraging those signing up to register to increase accountability and to trace abusers
But he said that in making changes, the site had "admitted that their website was dangerous for teenagers."
While welcoming the moves NSPCC safer technology expert Claire Lilley said they were not enough:
However, these changes alone are not going to solve the problem of online bullying. And, while they are being implemented, children and young people are likely to continue to suffer. Parents can help by having regular conversations with their children about what is and isn't OK online, and encourage them to seek help if they are being bullied, blackmailed or see anything that upsets them. It's important that young people know that if they need somebody to talk to, they can call http://www.childline.org.uk/explore/bullying/pages/cyberbullying.aspx on 0800 1111.