The Conservatives faced an online backlash after a Budget poster tweeted by the party's chairman Grant Shapps hailed the bingo and beer tax breaks as "helping hardworking people do more of the things they enjoy".
It has also sparked a series of parodies.
The original poster, as tweeted by Grant Shapps:
And the parodies that followed:
And in a modified version of the Conservatives' famous campaign poster from the 1992 election:
The Thick of It co-writer Simon Blackwell tweeted:
Ladbrokes have offered odds of 10/1 that Mr Shapps will be seen playing bingo with a pint.