Nigel Farage admitted that Ukip didn't do as well as he'd hoped in this by election, although he insisted the Ukip earthquake was still rumbling on.
To an extent they've fallen victim to great expectations here - something Ukip aren't naturally inclined to play down.
Halving the Conservative majority is still a major feat and Ukip candidate Roger Helmer is right to say there are many other MPs with smaller majorities who now need to be worried.The Conservatives will be tremendously relieved that their tightly organised battle plan worked in Newark. This was their first by election victory whilst in government for 25 years after all.Labour have enjoyed watching Ukip tear chunks out of the Tory majority but will not so easily forget Nigel Farage's words that Ukip did best in normally Labour voting wards.And the Lib Dems.... Oh dear.
Results in full of the Newark by-election:
Robert Jenrick (C) 17,431 (45.03%, -8.82%)
Roger Helmer (UKIP) 10,028 (25.91%, +22.09%)
Michael Payne (Lab) 6,842 (17.68%, -4.65%)
Paul Baggaley (Ind) 1,891 (4.89%)
David Kirwan (Green) 1,057 (2.73%)
David Watts (LD) 1,004 (2.59%, -17.41%)
Nick The Flying Brick (Loony) 168 (0.43%)
Andy Hayes (Ind) 117 (0.30%)
David Bishop (BP Elvis) 87 (0.22%)
Dick Rodgers (Stop Banks) 64 (0.17%)
Lee Woods (Pat Soc) 18 (0.05%)
C maj 7,403 (19.13%)
15.46% swing C to UKIP
Electorate 73,486; Turnout 38,707 (52.67%, -18.69%)
2010: C maj 16,152 (31.53%) - Turnout 51,228 (71.36%)
Mercer (C) 27,590 (53.86%); Campbell (Lab) 11,438 (22.33%); Jenkins (LD) 10,246 (20.00%); Irvine (UKIP) 1,954 (3.81%)