Aaron Paul has joined a campaign calling on Toys R Us to return Breaking Bad action figures to shelves.
Earlier this week, the toy store withdrew the merchandise after a campaign by a woman nicknamed the "Florida Mom" who complained that the figures - which came with toy guns and Crystal Meth - were a "dangerous deviation from their family friendly values".
The actor - who starred as Jesse Pinkman in the hit show - reacted angrily to the decision, insisting the store sold toys that have a far worse effect on children.
He then called on his 2.24 million followers to sign a petition to put the toys back on sale.
"Why can you sell guns and not Walt and Jesse?" the actor asked.
Co-star Bryan Cranston, who played Walter White, also waded into the row.
Paul's intervention has helped signatures on the petitionto soar above 17,000 - more than double the amount the original campaign to remove the figures received.
It calls on Toys R Us to continue selling toys for "kids of all ages".
ITV News is awaiting a response from the company.