Wonga to remove logo from Newcastle children's shirts

A sweatshirt in the Newcastle club shop bearing the Wonga logo. Credit: Steve Drew/EMPICS Sport

Controversial payday lender Wonga has agreed with Newcastle United to remove its logo from all children's replica shirts and training wear.

The change will come in from the start of the 2016/17 season.

The company said it followed a review of its marketing practices launched by new chairman Andy Haste to make sure it does not inadvertently appeal to the very young or vulnerable.

Payday lender Wonga has decided to change its marketing practices. Credit: Dominic Lipinski/PA Wire

The payday lending industry has come under intense scrutiny of late, with the Government recently introducing caps on the amount people have to pay back.

Read: Wonga look forward to launching 'cap compliant' product

In October the lender also wrote to around 330,000 customers telling them their debts had been cancelled.

Speaking about the shirts decision, Wonga marketing director Daryl Bowman said: "As a responsible lender we believe removing our logo from children's replica shirts and training wear is the right thing to do. We appreciate the club's support in this matter."

Newcastle United managing director Lee Charnley said: "We understand and respect Wonga's position and are happy to support their decision."