Fish and chip shop competition reveals the 'perfect plaice' for dinner

Manager John Gold, owner Valerie Johnson and her daughter Carlyn Johnson from the Fryer of Frankie's in Brae Credit: John Stillwell/PA Wire

A Sottish chip shop is celebrating tonight after being named the best in the country.

Frankie's Fish & Chips in Brae, Shetland took the 2015 National Fish and Chip Awards title following a "rigorous, multi-stage judging process" culminating at a ceremony today at the Lancaster London Hotel in London.

Manager John Gold and Carlyn Johnson from the Fryer of Frankie's in Brae Credit: John Stillwell/PA Wire

The final 10 places were shortlisted during earlier rounds which included unannounced shop visits by industry judges.

Competitors were assessed on a variety of criteria including:

  • product quality

  • sustainable sourcing policies

  • marketing initiatives

  • customer service

The awards are now in their 27th year and recognise the best talent, quality and choice offered by fish and chip businesses across the UK.

Previous winners have reported sales increases of up to 100%.