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Fish and chip shop competition reveals the 'perfect plaice' for dinner

Manager John Gold, owner Valerie Johnson and her daughter Carlyn Johnson from the Fryer of Frankie's in Brae Credit: John Stillwell/PA Wire

A Sottish chip shop is celebrating tonight after being named the best in the country.

Frankie's Fish & Chips in Brae, Shetland took the 2015 National Fish and Chip Awards title following a "rigorous, multi-stage judging process" culminating at a ceremony today at the Lancaster London Hotel in London.

We now get to go home to Shetland and say that our fish and chips are the best in Scotland, England, Northern Ireland and Wales - without exception. How amazing is that?

This is the highlight of my working life. I can't thank (organisers) Seafish and my brilliant team enough. You're a credit to the seafood industry. 2015 is Frankie's year.

– Valerie Johnson, owner Frankie's Fish & Chips
Manager John Gold and Carlyn Johnson from the Fryer of Frankie's in Brae Credit: John Stillwell/PA Wire

The final 10 places were shortlisted during earlier rounds which included unannounced shop visits by industry judges.

Competitors were assessed on a variety of criteria including:

  • product quality
  • sustainable sourcing policies
  • marketing initiatives
  • customer service

Every year we see new and established talent vie for the top title, and the competition gets fiercer each year.

This year was no exception and the judges were faced with a particularly tricky job in determining a winner.

Frankie's Fish & Chips stood out throughout the judging process. Their passion and determination has to be admired.

The standards of entrants across all award categories improves year on year. Unwavering commitment to the industry and the efforts made towards responsible sourcing and maintaining standards are vital in ensuring future generations can enjoy the nation's favourite dish.

– Paul Williams, chief executive of trade body Seafish

The awards are now in their 27th year and recognise the best talent, quality and choice offered by fish and chip businesses across the UK.

Previous winners have reported sales increases of up to 100%.