More than one million Britons have joined the US dating website Ashley Madison, it has been reported.
The site has attracted 1,048,342 customers in Britain, with the slogan “Life is short. Have an affair”.
Founder and chief executive of Ashley Madison Noel Biderman told the Sunday Times said British adults were among the most likely to indulge in adultery, along with people in Australia and Canada.
“Western cultures, and the UK is one them, are leading the charge on this, more so than in the United States or Latin America," he said.