New Romantic pioneer Steve Strange dies aged 55

Steve Strange as found fame in the 1980s as frontman for Visage Credit: Andy Butterton/PA Wire

Former Visage frontman Steve Strange has died aged 55 after suffering a heart attack in Egypt.

Best known for his hit song Fade To Grey the Welsh pop singer, nicknamed 'the Peacock Prince', found fame in the 1980s as frontman for the band Visage. He also set up the Blitz Club in Soho where the likes of Duran Duran, Spandau Ballet and Boy George's Culture Club all got their start in the music world.

Watch a video of Strange reuniting with his band in 2013 for a performance of their hit single below:

The New Romantic pioneer's death was confirmed by his record label this evening.

Marc Green, label manager at August Day Recordings, said: "We are extremely saddened to announce that Steve Strange died at 11.15 local time on Thursday February 12 in Sharm el-Sheikh International Hospital, Egypt.

"Steve died in his sleep of heart failure. Steve's family, band members and friends are all distraught at this sudden news of his untimely death. Steve's family request privacy at this extremely difficult time."

Strange's agent, Pete Bassett, also paid tribute to the star.

He said: "He will be remembered as a hard-working, very amusing and lovable individual who always was at the forefront of fashion trends."