Former Countryfile presenter Miriam O'Reilly would become an independent commissioner for older people if Labour takes power, the party has announced.
The TV presenter won a high-profile age discrimination case against the BBC when they dropped her from the show in 2009 aged 51.
She has now vowed to champion the rights of older people and push for better treatment for pensioners in health and social care.
"Older people have a vital role to play in our society, yet I constantly hear from older people that they are frightened of the future and feeling vulnerable in a society which does not see their worth," she said.
"That's why I would be delighted to take on this important role in a future Labour Government.
"Our older generation needs to be championed because otherwise we are in danger of missing out on a vast resource of talent, knowledge and experience.
"We have to put a balance back into our society where older people are as valued as our young, where those in their later years are not written off or seen as a burden and where the right help and support is there for people when they come to need it."
Labour made the announcement as it launched its mini-manifesto, which outlines the party's plan to end the "clock-watch" social care culture of 15 minute visits.
Incentives would also be introduced to make social care providers intervene before patients' problems escalate under its plans.