Labour supporters have rallied around the party's leader after The Sun newspaper published a heavily critical front page playing on the now-infamous bacon sandwich picture - by posting their own 'bad eating face' photographs to Twitter.
In a backlash against the splash, hundreds of images have flooded the social networking site under the hashtag #JeSuisEd - a slightly inappropriate play on the #JeSuisCharlie movement which emerged following January's terror attacks on the Paris offices of satirical magazine Charlie Hebdo.
Many fans simply posted their photograph with the hashtag, while others criticised the tabloid paper directly.
And it soon evolved beyond mere bacon sandwiches, as vegetarians and vegans got involved and others appeared to have simply grabbed the closest food item to hand.
It comes after the Labour leader became a surprise hit online, even acquiring his own army of adoring teenage fans who call themselves the 'Milifandom'.
The trend appears to have been started by a Twitter user with the handle @twcuddleston, who identified herself as a 17-year-old student and Labour Party member called Abby and "leader of the milifandom, a movement against the distorted media portrayal of Ed".