Presenter Lorraine Kelly released pictures of herself in a bikini that have not been retouched as part of her summer fitness campaign The Bikini Promise.
Kelly, 55, posed in a floral bikini and said she insisted they were not be photoshopped or altered in any way.
The campaign, launching next week, aims to encourage women to follow a five-week plan to make them fit and healthy and give them confidence to wear a bikini, no matter their age, shape or size.
Speaking at the Glamour Women of the Year awards, Kelly said:
The campaign is being led by Sally Bee recipes and Maxine Jones’ exercise plan.
Three Lorraine viewers have already made their Bikini Promise and were flown to Mauritius for a week to get a masterclass in exercise and healthy eating, learning about nutrition and health.
The Bikini Promise launches on ITV's Lorraine on 8th June 2015.