The English FA have been accused of sexism after posting a tweet welcoming the Women's World Cup team home.
A post to their 1.1 million followers said: "Our lionesses go back to being mothers, partners and daughters today, but they have taken on another title - heroes."
But the message was quickly deleted after sparking a Twitter backlash in which many branded it "sexist" and "patronising".
One user Miranda Sawyer tweeted: "@england way to put them back in the kitchen."
Another Twitter user Dr Suzi Gage wrote: "Back in your box, ladies. FFS. FA."
While Jess Nemnemler said: "@england's appalling sexist tweet regarding the Lionesses shows that there's still so far to go in pushing back against sexism in sport."
FA's Content Editor James Callow later apologised for causing any offence in a series of messages from his personal Twitter account.