1. ITV Report

Fans urge McDonald's to reconsider Burger King's 'McWhopper' proposal

The proposed design of the McWhopper. Credit: Burger King

Fans are urging McDonald's to reconsider a proposal to create a "McWhopper", a peace offering for charity offered by main rival, Burger King.

Burger King took out whole page adverts in some of America's leading newspapers to invite McDonald's to team up for a charity campaign which would see the specially created handburgers served from a pop-up restaurant.

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The open letter read:

Good morning McDonald's

We come in peace. In fact, we come in honour of peace. We know we've had our petty differences, but how about we call a ceasefire on these so-called 'burger wars'?

– Burger King

The event would be in honour of Peace One Day, a non-profit organisation campaigning to make 21 September an annual day of unity.

Burger King then explained the McWhopper concept:

All the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger.

Developed together, cooked together and available in one location for one day only - Peace Day- with all proceeds benefiting Peace One Day.

– Burger King

McDonald's, however, seemed less than enamored with the idea, posting its rejection publicly on Facebook on Wednesday morning.

McDonald's post a rejection on the company facebook account. Credit: McDonald's/Facebook

Fans of the food chain were not impressed with the "passive aggressive" reply and were quick to voice their disapproval:

Responses to McDonald's statement on facebook. Credit: Facebook