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  1. ITV Report

NME to go free from today

Rihanna features on the first cover of the 'free' NME. Credit: NME

The music lover's bible NME will be free from today.

The magazine has been selling about 15,000 copies a week but distribution will increase to 300,000.

It will be handed out at more than 50 locations across the country including stations and universities as well as HMV and Topman stores.

Editor Mike Williams said the move was to increase it's audience and strengthen the NME brand.

He said: "People's habits have moved to consuming their content digitally so for us it was an incredible opportunity to really put the print product at the centre of the brand again."

Rihanna is the cover star on the first free issue - and many more mainstream stars may follow to cater to a more commercial audience.

NME was launched in 1952 and was the biggest selling British music newspaper in the 1970s.

It became a magazine in the 1980s and 1990s and went on to have some of the most iconic covers of all time.

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