Apple named world's most valuable brand at £112 billion

Credit: PA

Technology firm Apple has been named the world's most valuable brand after the release of its smartwatch and iPhone 6S helpdc to propel sales.

With an estimated worth of $170 billion (£112 billion) Apple tops the list. Google follows close behind with Coca Cola taking the third sport, according to a study of the top 100 brands put together by Interbrand.

Digital companies dominate the list with 13 technology brands, including Facebook- which has seen its value jump by over 50% in the last year - Microsoft and Samsung.

According to the report, Burberry is the leading British brand coming 73rd on the list. Celebrities including Kate Moss and Romeo Beckham have all advertised for the luxury clothes brand, which is valued at £3.8 billion.

Other British brands to have made the list include the Oxford-made Mini (now owned by Germany company BMW). British car manufacturer Land Rover is at number 87.

Interbrand regional director Rebecca Robins said: "With an increase in brand value of 14%, Land Rover continues its ascent after entering Best Global Brands for the first time in 2014.

"In a year where the values of the British brands have seen a mixed pattern, luxury continues to sustain a more consistent trajectory, with Burberry increasing its brand value by 5%."

Companies were ranked by financial performance, influence on customers and the strength of the brand to command a higher price or secure earnings for the company.