Will you join our Black Friday team?
Show us your Black Friday shopping experience. If you are heading out to the shops to grab a bargain, we want to know all about it. Send details, and any video footage from your phone, to us at firstname.lastname@example.org. You can also tweet us @itvnews or share your stories on our Facebook page.
We will be featuring the best clips on national news at 6.30. It's a chance for us to show what it's really like out there.
Last year I was in the thick of the crowds to such an extent that my ITV News report was the centrepiece of an edition of the TV show "Gogglebox". From their sofas, the featured viewers were appalled at the battle for bargains unfolding on their screens.
It's clear that the police and some of the stores were also concerned. This year Asda has scrapped Black Friday, a significant move for the chain which (as part of then American Walmart empire) was largely responsible for importing the annual festival of spending.
Other stores are still in the game but have pulled back from midnight store openings. Others have tried to lessen the chance of ugly scenes in their outlets by spreading the Black Friday into "Black Friday weekend" and even "Black Friday week".
Britain can't quite decide. We might be swept along by the excitement of bargain hunting - but we are deeply suspicious of the darker side of Black Friday.
Scenes of retail mania and outpourings of corporate hype leave an unpleasant taste. There are also big question marks over the quality and quantity of the savings that are genuine. And be warned, there is little doubt that criminals are as eager to cash in on the mega-shop as anyone else.
Help us tell the real story of Black Friday.