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Campaign sees people's racist comments put on billboards near their homes

One comment reads words to the effect of: 'If you took a bath you wouldn't be so dirty'. Credit: Racismo Virtual

People who write racist comments online have seen their posts blown up on huge billboards near their homes, thanks to a new campaign in Brazil.

The project, called "Virtual racism, real consequences", used geolocation tools to discover where the offenders live.

A billboard carrying offensive comments is shown in south-west Brazil. Credit: Racismo Virtual

The campaigners then buy billboard space nearby, before pasting on the comments - albeit with the names and photos pixelated.

The move was prompted by racist Facebook comments about Brazilian journalist Maria Julia Coutinho.

The remarks were, ironically, made on 3 July, the country's national day against racial discrimination. Credit: Racismo Virtual

The remarks were, ironically, made on 3 July, the country's national day against racial discrimination.

Those behind it say they have "no intention of exposing anyone" and "just want to educate people" of the impact of online racism.