Boxing promoter Kellie Maloney believes the sport's governing bodies should take collective action against Tyson Fury over his comments about women and homosexuality,
World champion Fury has caused outrage since beating Wladimir Klitschko to win the WBA, IBF and WBO heavyweight titles last month.
Maloney says the fighter risks losing sponsorship deals and is not a good role model.
The promoter told BBC Breakfast that Fury's achievement in the ring was "fantastic" but his comments outside it "leave a lot to be desired".
She said: "I believe the (British Boxing) Board of Control are having a hearing today. They will discuss it and he will be called up in front of the board but what can they do to him? They can fine him. It means all the world governing bodies should take some action against him."
She added: "I think his comments will harm him to get endorsements. I don't think you will see the likes of adidas, Nike or any of the blue chip companies wanting to endorse Tyson Fury. I think he has made a terrible mistake and his management team should have realised this because they know what he is like."
Maloney's comments come after Greater Manchester Police (GMP) confirmed they were investigating hate crime allegations against the boxer.