A new "optimistic" and "politically-neutral" national newspaper will be launched by publisher Trinity Mirror at the end of the month - and will not have a website, bosses have revealed.
Confirming rumours of a new title, chiefs at Trinity Mirror said The New Day will hit the shelves on February 29.
It will be an entirely new paper, they added, not a sister title or a 'Daily Mirror-light' - making it the first standalone newspaper to be launched for some 30 years.
The daily title will be available free from around 40,000 retailers on its first day and will cost 25p for a two-week trial following that. At the end of the fortnight, it will cost 50p.
With a turquoise masthead, it will be printed on higher-quality paper, with bosses at the publishers promising it will "report with an upbeat, optimistic approach and will be politically neutral".
"It will cover important stories in a balanced way, without telling the reader what to think," a statement added.
Speaking to BBC Radio 4's Today programme, Trinity Mirror chief executive Simon Fox revealed that while the newspaper will be on social media, it will not have a website.
He said he believes they have cracked the secret to bucking the slump in newspaper sales.
Over a million people have stopped buying a newspaper in the past two years but we believe a large number of them can be tempted back with the right product.
The paper will be edited by The Mirror's weekend editor Alison Phillips.
“There are many people who aren’t currently buying a newspaper, not because they have fallen out of love with newspapers as a format, but because what is currently available on the newsstand is not meeting their needs," she said.
"This paper has been created as a result of customer insight and is the first newspaper designed for people’s modern lifestyles."