PlayStation's virtual reality headset will go on sale in October, Sony has announced.

The device will cost consumers £349, with more than 200 developers already working on virtual reality products for the device, according to the company.

Ever since we unveiled PS VR during the 2014 Game Developers Conference, we've received a tremendous response from gamers and developers alike.

Andrew House, CEO of Sony Computer Entertainment

Sony first unveiled its VR system in 2014 under the name Project Morpheus, and it is powered by connecting to the PlayStation 4 console.

Sony added that 50 games for the device, including an exclusive Star Wars virtual reality experience, will be released between the launch date and the end of 2016.

Virtual reality is set to be the major technology trend of 2016, with Facebook-owned Oculus releasing its Rift headset at the end of March, while HTC's Vive is going on-sale in April.