B&M branded 'irresponsible' after selling 'pro-anorexia' scales

B&M said they would urge their supplier to remove the slogan Credit: Facebook

British company B&M Bargains was branded "irresponsible" in a row over a brand of "pro-anorexia" scales.

Now B&M has urged its supplier to remove the slogan "nothing tastes as good as skinny feels" after a shopper took to Facebook to complain about the product.

Rachel Shevlin wrote to the company saying the £3.99 scales reminded her of her teenage weight struggle.

After the Facebook post accrued over 5,000 likes, B&M said it would urge their supplier to remove the slogan.

But eating disorder charity Beat branded B&M Bargains "thoughtless" and "irresponsible" over its decision to put the scales on their shelves.

In 2009, supermodel Kate Moss came under fire for citing the phrase.