The Foreign Office should relax its travel advice on Tunisia, the country's ambassador has said, after UK tourism to the country plummeted 90%.
Britons are currently warned against all but essential travel to the country following terrorist attacks last year.
In an interview with the BBC, Nabil Ammar, the north African country's ambassador to the UK said the Government should take into account the security improvements and progress that has been made in recent months.
The Foreign Office maintained that the safety of British travellers is its main concern.
Between January and April 2015, Tunisia saw 84,225 visitors from the UK. In the same period for this year there were just 5,980 - a fall of 90%.
In June of last year gunman Seifeddine Rezgui targeted holidaymakers at the beach resort of Sousse, killing 38 people, including 30 Britons - three of who all belonged to the same family.
Rezgui was shot dead by security forces.
So-called Islamic State claimed responsibility.
Three months earlier so-called Islamic State gunmen killed 22 people in the Bardo National Museum in the country's capital, Tunis.
British tourist Sally Adey, 57, from Shropshire, was one of those killed.