Jamie Oliver has said he is in "shock" at the Government's long-awaited childhood obesity strategy.

The celebrity chef said the plan "contained a few nice ideas, but so much is missing".

He added he was at a loss as to why it was shared during the August government recess.

Leading doctors and health experts from numerous fields have criticised the plan - which has been hampered by delays and u-turns.

In a post on his Facebook page, father-of-five Oliver said the strategy was supposed to be "one of the most important health initiatives of our time".

A sugar tax on soft drinks will come into force from 2018. Credit: PA

Where are the actions on irresponsible advertising targeted at our children, and the restrictions on junk food promotions?

Jamie Oliver
Credit: ITV News

Main points of Government strategy

  • 20% sugar reduction in children's cereals, yoghurts, sweets, breads and desserts over the next five years

  • Targets for sugar content per 100g of product and calorie caps for specific single-serving products

  • Reports on whether the industry is reducing sugar content through the voluntary scheme and if it is deemed that insufficient progress has been made

  • Government sugar tax on soft drinks such as Coca-Cola, Pepsi and Red Bull will come into force from 2018 - money raised will be put towards sports in schools and school breakfast clubs

  • Primary schools to be asked to help ensure pupils get at least 60 minutes of exercise a day - 30 minutes in school through PE and active play and 30 minutes outside school