Annual admissions to UK nightclubs has fallen by nearly a quarter in the last five years as customers baulk at high admissions and drinks prices, figures show.
Fewer than one in 10 Britons describe themselves as regular clubbers, almost three in 10 avoid the scene entirely, and as many as 27% claim to have never even visited a nightclub, analysts Mintel said.
The top three factors putting people off are: expensive door entry; expensive drinks; and crowding.
As a result, nightclub revenue has fallen by 21% from £1.49 billion in 2010, to £1.18 billion last year, and is set to decline a further 16% to £982 million in the next four years.
Less than half of those who visited nightclubs (46%) said they bought more than one alcoholic drink during the visit, while 43% said they prefer to go to bars with dancing areas.
The figures come after a London council revoked the licence of Fabric nightclub over a "culture of drug use" staff were "incapable of controlling".
Mintel research analyst Rebecca McGrath said: "Fabric's recent closure, alongside other high-profile closures in recent months, highlights the increased regulatory pressure faced by nightclubs, as well as the competition they face from late night bars and pubs.
"High entry fees and drink prices are having a negative impact on people's clubbing experiences, with many opting to purchase alcoholic drinks in other locations, including at home, before they get to a club."